Beltek Canadian Water Ltd has launched a vitamin enriched water with flavours. The drink will be made available in three flavours such as Tropical citrus flavoured Energise, Lemon flavoured Reload and Dragon Fruit flavoured Immunity. Currently, the enriched water market is estimated at Rs. 3000 million, excluding energy drinks.
Manpasand Beverages is planning to launch aerated drinks in lime, cola and orange flavour in direct competition to Pepsi & Coca Cola. The company which is already present in the market with 'Mango Sip' is set to launch its aerated products as 'Cola Sip', 'Lime Sip' and 'Orange Sip'. Currently, the company has plants at Varanasi and Savli in Gujarat. It is also expanding its capacity from 10 million cases to 30 million cases with an investment of Rs. 1000 million.