- Details
-
Category: Beverages
Nimbooz, a packaged version of lemon non-aerated drink , which was launched in North and West India is likely to see variants. In India, the trend is that non-aerated drinks are seeing a major growth compared to aerated drinks. Currently, it is 70:30, while this may change if the growth of non-aerated drinks held its growth pattern. A study finds 8 out of 10 Indians drink a lemon drink 3 times a week. A large part of it is in unorganized market.
- Details
-
Category: Beverages
Dabur India plans to enter into plain beverage segment by laucnhing 'Real Burrst' . It plans to leverage its flagship fruit juice brand 'Real' by this new extension of this brand. It will be launched in four flavours - crispy apple, orange, mango and mixed fruit. It will take on fruit beverages like Frooti, Maaza etc.,
- Details
-
Category: Beverages
India’s coffee exports, hit by a reduced global demand owing to the economic meltdown, have dropped 20 per cent during January-June 2009. Exports during this period stood at 103,621 tonnes as against 130,506 tonnes in the corresponding period of the previous financial year.
Moreover, exporters do not see any improvement in shipments in the coming 2-3 months. They expect the current coffee year (October 2008 - September 2009) to conclude with exports in the range of 180,000-190,000 tonnes, which would be 14-18 per cent lower compared with the previous coffee year. With this coffee exports would be at a 10-year low, according to Ramesh Raja, president, Coffee Exporters Association of India.
While exports are still reeling under the impact of global recession, low coffee output in India has also led to low export volumes.
There was a heavy crop loss in the biggest producing state of Karnataka due to excessive rains last year and berry borer problem. It is estimated by the Coffee Board that by the end of the current coffee year, India’s total coffee output would be 262,300 tonnes, which is 10 per cent lower than the initial estimates. Normally, India exports about 75 per cent of the coffee produced.
This year, demand for Indian coffee has been poor in Europe and Russian countries. Though, exporters are hopeful of the next coffee year, which begins this October, as output forecast for the year, pegged at 306,300 tonnes, looks promising. There has been no excessive rain so far and it is expected that harvesting will be fully completed. Timely advisories have been issued to growers to tackle berry borer problem, said a senior official at the Coffee Board.
