Beverages

Tampico fruit drink launched in India

Details: Category: Beverages

Tampico, a fruit drink manufacturer based in US, has partnered with Indian firm Mala Fruit Products to launch its product in India. It will produce and market the same in Gujarat initially before moving to other states. The fruit drink is targeted at kids and have manufacturing facilities at two places at Maharashtra and has 150 distributors. The company plans to clock sales of Rs.100 million in the first year of operations.

Tata Tea enters cold beverages market

Details: Category: Beverages

Tata Tea forays enter into the cold beverages market by launching Ton. The beverage is initially launched in 3 flavours Peach Punch, Mango Rush and Apple Buzz. Its 400 million bottle is priced at Rs.22/-. The company which has operations in 40 countries is making a deliberate makeover from a tea company to a beverage company

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