Food Industry- News

Veda BioFuel to set up distillery in Nadipalle

Details: Category: Breweries and Distilleries

Veda Bio Fuel Pvt Ltd is planning to set up a distillery in Nadipalle in Pusapatirega in Vizianagaram district of Andhra Pradesh. The project involves setting up of a 120 klpd and a captive power plant of 5 MW with an investment of Rs. 1201 million. The distillery will produce Rectified Spirit (RS) / Extra Neutral Alcohol. Coal required for the project is to be sourced from Singareni Colleries Ltd

Zinda Tilismath to foray into lozenge segment

Details: Category: Biscuits and Confectionaries

Zinda Tilismath, a 97 year old Hyderabad based company is planning to foray into lozenge segment. The company currently manufactures herbal medicines. It will launch the product under the brand name 'Zint' and will be marketed as cold,cough and head ache relief product. It will be cool and is made out of camphor oil, eucalyptus oil, menthol and alkanet root. It will set up a manufacturing facility in Hyderabad at a cost of Rs.3.0 million.

Ajegroup launches 'Big Cola' a non caffeine coal in India

Details: Category: Beverages

Peru's Ajegroup has launched no caffeine cola in India. Its 'Big Cola' brand is likely to be priced 20% to 30% cheaper in India. Earlier in 2010, the company had made a soft launch in Pune and Mumbai and is officially launched now. The brand is doing well against giants in other developed markets..

Cadbury to launch 'Toberlone' in India

Details: Category: Biscuits and Confectionaries

Cadbury is planning to launch its parent's brand 'Toberlone' in India. With the success of Ferrero Rocher from Italy, Cadbury is set to penetrate the premium segment. The company had earlier launched the brand 'Silk' but has not achieved much success. Since 'Toberlone' being the world largest selling chocalate brand, Cadbury plans to launch several pack sizes of Toblerone in India at a price range of Rs 50-400, retail and Toblerone's entry price varies between Rs 55-80 per pack of 50 gm. Cadbury's premium chocolate brands like Celebrations, Bournville and Dairy Milk Silk have been under pressure ever since Ferrero set up its Indian subsidiary four years ago.