Himalya Drugs to enter nutraceuticals segment with Hiowna
- Details
- Category: Food Supplements
Himalaya Drugs has entered into nutraceuticals space with launch of 'HiOwna' a nutrition supplement drink for kids. This will compete with Abbott's PediaSure, British Biological's KidsPro and Wockhardt's ProtienX Junior. Price around Rs. 180/- this product is available on prescription only. Many kids though look healthy but are deficient on micronutrients. The company expects to achieve a turnover of Rs. 3000 million over a period of 5 years in this segment.