Himalaya Drugs has entered into nutraceuticals space with launch of 'HiOwna' a nutrition supplement drink for kids. This will compete with Abbott's PediaSure, British Biological's KidsPro and Wockhardt's ProtienX Junior. Price around Rs. 180/- this product is available on prescription only. Many kids though look healthy but are deficient on micronutrients. The company expects to achieve a turnover of Rs. 3000 million over a period of 5 years in this segment.
FieldFresh Foods, a joint-venture company between Del Monte Pacific arm, DMPL and Bharti Airtel is planning to invest Rs. 2000 million. In phase I, the company is setting up a manufacturing unit in Hosur with an investment of Rs. 1000 million. It will produce sauces, canned juices, mustard and mayonnaise. It is also likely to manufacture PET bottles locally. The company is scouting for technology partners to set up pineapple research unit in Siliguri. Currently, the company has presence in 25 cities with 15000 outlets and plans to double them in the next financial year.