Cadbury to launch 'Toberlone' in India

Details: Category: Biscuits and Confectionaries

Cadbury is planning to launch its parent's brand 'Toberlone' in India. With the success of Ferrero Rocher from Italy, Cadbury is set to penetrate the premium segment. The company had earlier launched the brand 'Silk' but has not achieved much success. Since 'Toberlone' being the world largest selling chocalate brand, Cadbury plans to launch several pack sizes of Toblerone in India at a price range of Rs 50-400, retail and Toblerone's entry price varies between Rs 55-80 per pack of 50 gm. Cadbury's premium chocolate brands like Celebrations, Bournville and Dairy Milk Silk have been under pressure ever since Ferrero set up its Indian subsidiary four years ago.