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Sunfeast to launch noodles -2 minutes market

ITC, the FMCG major is planning to launch noodles with its ‘Sunfeast’ brand. It is joining Maggie (Nestle), Top Ramen(Nissin),Ching’s Secret(CapitalFoods), Tasty Treat (Future Group), Feasters (Aditya Birla), Foodles (Glaxo Smithline), Knorr (HUL) in the 2-minute noodles market. The current market for noodles is estimated at Rs.10,000 million and Maggie has 70% market share and is growing at 10-15%. In the last few weeks, we have seen 3 new brands from FMCG majors – Foodles from Glaxo, Knorr from Hindustan Unilever and now from ITC.

Nitta Gelatin setting up a second ossein unit at Vadodara

Nitta Gelatin, a leading manufacturer of gelatine and related products is setting up its second ossein unit in India in Vadodara in Gujarat. The total project cost is estimated at Rs. 300 million and is likely to be commissioned by March 2011. The company total capacity is now around 4000 tpa and the Vadodara unit will add another 2000 tpa. It manufactures gelatine which is used as a hardcoat for capsules and tablets. The key raw material for gelatines which used to dry animal bones is facing short supply and the company is exploring fish scales and fish skin as raw materials.

Balaji Wafers carves a niche in Gujarat

Balaji Wafers Pvt Ltd, a small player with no major ad spends had made big time with word-of-mouth publicity. The company caters well to the gujarati palate with more of khatta-meeta and less of spice. It seems big players like Haldirams and Pepsi have less clue about market. The company had garnered around 70% of namkeen market and its wafers sell everywhere and it retains a whopping 90% market share. The company also enjoys a healthy dealer network with good relationship. Its products are also available at easy price points as Re.1 and Rs.5/-

Minerva Flavours and Fragrance Pvt Ltd to set up flavour and fragrance unit

Kanoria Chemicals & Industries (KCIL) had formed a joint-venture with Solutex of Spain to form Minerva Flavours & Fragrance (P) Ltd. In this new company, KCIL will hold 26% stake. The company will invest around Rs.250 million to set up a flavour and fragrance unit to extract flavours from essential oils which are widely used in beverage industry. The unit will come up on 30 acres of company land in Visakhapatnam. It may be noted, KCIL is also setting up greenfield unit with an investment of Rs. 780 million in Visakhapatnam which will produce .05 lakh tonne of formaldehyde and 5,600 tonne of hexamine.

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