ITC, the FMCG major is planning to launch noodles with its ‘Sunfeast’ brand. It is joining Maggie (Nestle), Top Ramen(Nissin),Ching’s Secret(CapitalFoods), Tasty Treat (Future Group), Feasters (Aditya Birla), Foodles (Glaxo Smithline), Knorr (HUL) in the 2-minute noodles market. The current market for noodles is estimated at Rs.10,000 million and Maggie has 70% market share and is growing at 10-15%. In the last few weeks, we have seen 3 new brands from FMCG majors – Foodles from Glaxo, Knorr from Hindustan Unilever and now from ITC.
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