Parle Products has launched a premium glucose biscuits 'Parle Gold' in Mumbai. The biscuits are priced at Rs..10/- for a 100 gram pack has richer formulation. Glucose is one of the oldest category with 35% market share in the biscuit segments and the company expects the segment to grow at 15% per year. Currently, Parle Products is the market leader in the segment with 80% market share.
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