Perfetti forays into snack market with "Stop Not"

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Category: Biscuits and Confectionaries

Perfetti Van Melle, a leading producer of confectioneries with brands like Alpienliebe and Center Freshm, now forays into snack market . It will introduce its brand "Stop Not" which will compete with produce like Kurkure from Pepsico and Hippo from Parle Agro. It is likely to introduce in northern states like Punjab and Haryana before moving to other states. It may be noted, the Indian salty snack market is estimated at Rs.. 60,000 million.

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