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Biscuits and Confectionaries

Glaxo SmithKline forays into cookies and high end biscuits segment

Glaxo Smithkline which ventured into noodles, low priced milk food drinks and snack bars is venturing into high end and high margin cookies and premium biscuits segment. It will introduce products under the Horlicks brand. The segment is currently, dominated by Parle and Britannia and is valued at Rs.110,000 million. Already, other small players like Cremica, Anmol, Bonn and the other recent entrant ITC-Sunfeast is jostling for space here. While, Parle and Britannia enjoy 35% market share each, UK’s United Biscuits and American Kraft have also made their presence last year in this segment

Campco expands its Puttur chocolate plant

Campco (The Central Arecanut and Cocoa Marketing and Processing Co-operative (Campco) Ltd) is expanding its chocolate manufacturing plant at Puttur in Dakshina Kannada district of Karnataka. The total project cost is estimated at Rs. 75 million to increase its production capacity from 12000 tpa to 17000 tpa. To ensure continuous supply of raw materials the cooperative has supplied sapling to farmers at subsidised rates. The price of wet cocoa beans have also been raised from Rs. 28 a kg to Rs. 42 a kg

Shakti Bhog to venture into biscuits and mustard oil

Shakti Bhog, a popular name in wheat flour and basmati rice is planning to venture into biscuits and mustard oil. It plans to focus on health segment and will produce healthy biscuits with fibre content and mustard oil which reduces hypertension and diabetes. It plans to sell 200 tonnes of biscuits daily and 5 lakh bottles of mustard oil in different packages. The company which has a turnover of Rs.10000 million hopes to achieve Rs. 14000 million by 2014. It also plans to build on health platform and to introduce cholesterol and fat-free wheat flour

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