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United Spirits launch Romanov Red as non alcoholic drink

United Spirits Ltd, a leader in alcoholic drink has forayed into non alcoholic drink with its sub brand Romanov Red. Romanov Red is an energy drink made of Gurana, a Brazilian herb is priced around Rs.75/- and is launched in Kochi, Bangalore, Mumbai and Ludhiana. By March end, it will be available in Chennai, Hyderabad, Kolkatta and Delhi. The company is optimistic as Romanov a vodka brand is doing well and culturally mix energy drinks with Vodka so a synergy will work in its favour. Energy drink market is growing at 60% for the last two years. It is dominated now by Red Bull and Cloud9.

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