Parle Agro introduces green apple juice

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Category: Beverages

Parle Agro, which is present in the health based 100% juice segment with its brand “Saint” has launched a new variant green apple juice. It is importing juice concentrate from Austria and is packaging it in its Hyderabad plant. The current market for 100 % juice category is estimated at Rs.2000 million where as carbonated drinks are valued at Rs.25000 million. however, the non carbonated drinks are growing at 15-20% annually.

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