KingFisher Buzz to be launched in 3 variants

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Category: Beverages

United Breweries, a market leader of beer in India is planning to launch Kingfisher Buzz – a flavoured beer in 3 variants – berry, cola and lime to offset seasonal fluctuations. According to company, winter and monsoons make the beer sales drop as beer has to be consumed ice cold for best results. These variants which need not be chilled unlike beer. The company is making conscious efforts to move into new segments as a part of strategic plan.

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