CavinKare, a diversified group which had entered into dairy segment last year is extending its product line by launch of ghee in TN markets. This move will help to consolidate its entry into this segment and plans to be the top 3 players in the state. It also plans to enter Karnataka and Kerala markets soon. It has launched products in PET, standee pouch and sachet and is available in 500 ml, 200 ml, and 25 ml sachet. It also plans to launch 1000 ml PET soon.
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