Barcadi to enter TN market with launch of Barcadi White Rum

Details: Category: Breweries and Distilleries

Barcadi, a global liquor giant has tied up with SNJ Distillery to launch two of its brand in Tamil Nadu. SNJ Distillery has a greenfield distillery at Madurantakam in Tamil Nadu with a capacity of 5 lakh cases which can be scaled up to 10 lakh cases. Barcardi would be paying per bottle fee for using its facility. Currently, it gets 20 cases of Black Rum and Carta Blanca rum from New Delhi every month. It has also got approvals for two other white rums and vodka. It may be noted, in Tamil Nadu, TASMAC (Tamil Nadu State Marketing Corp) controls wholesale and retail sale of liquor in the state.