Dabur launches Mint Masti- a mint candy that helps digestion

Details

Category: Biscuits and Confectionaries

Dabur Foods is planning to introduce a new mint candy with digestion properties. Currently, the market has many varieties of mint candy without major differentiation. Further, according to consumer studies, mint candy consumption is after meals to mask the malodour. With mint market is estimated at Rs. 7200 million, Dabur hopes to gain market share with aggressive push merchandizing. It is introduced in the market as "Hajmola Mint Masti"

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