Ruchi Soya, which has entered the soya drink market 2008 and subsequently pulled out is considering to re-enter the market. The company may introduce new flavours and reformulate the drink to suit the Indian palate. Masking the taste is the biggest challenge for soya drink marketers. Kissan Soya Milk, Silk and Soyfresh, Stateta soy milk are yet to break into large shares in beverage market. The soya milk category is estimated at Rs 50 crore and has a CAGR at 50 per cent.