Category: Industry Overview
Pepsico which had been procuring its agri products through contract farming is expanding its activities to various states. The company has contracted with 6500 farmers in various states for procuring potatoes and it plans to increase the numbers to 11000 this year. For the farmers, it is a win-win situation as they get half the price for potatoes in lean time. Currently, Pepsico procures 30,000 tonnes of potato from West Bengal, Punjab and Maharashtra.