Veetee Fine Foods Ltd, a manufacturer and exporter of basmati rice who mainly caters to export countries now brings focus on domestic market. It plans to introduce authentic new products as well as to venture in frozen foods category. According to the company the ‘ready-to-eat’ market segment is growing at 30% every year and currently dominated by MTR, ITC and Veetee. 80% of market share belongs to them, while the rest 20% lies with the unorganized sector.