Vimal Oil & Foods is planning to foray into snack food market with an investment of Rs. 1000 million. It has plans to launch 22 products which include potato wafers. It will launch the products under the brand 'Vimal Fresh'. The Gujarat snack market has strong regional players like Balaji and Samrat. The salted snacks market in the country has been growing 25% a year, and smaller players have been fuelling category growth as much as bigger ones like PepsiCo, ITC and Haldiram's.
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