Bitburger Braugruppe GmbH to launch draught beer in India

Details: Category: Breweries and Distilleries

Bitburger Braugruppe GmbH, a top German brewing company is planning to launch draught beer in India. It is currently looking for bottlers and contract manufacturers to distribute its global brands. It may look at franchising options rather than setting up a greenfield plant. The company has a wide range of beer brands like Wernesgruner, a wheat beer under the brandname Licher, Bitburger premium, Kostritzer, a pioneering black beer, Konig Pilsener, a leading German draught, two low alcohol beers, and a range of fruit beers. The Indian beer market is expected to grow at CAGR of 17%