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Raymonds Group to launch KS-E Energy Drink

Raymonds Ltd, a diversified conglomerate is diversifying into energy drink segment with launch of KS - E Drink. It is extending is Kama Sutra & KS Brand to this niche to cater the urban youth market who are not shy to portray their sexuality. The Indian market for energy drinks is growing at 41% fuelled by the growing pub culture & partying. Currently, the KS Brand is owned by Raymond Group and J K Ansell group of Australia.

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