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Britannia launches Tiger ZorChoco milk

Britannia Industries Ltd, the leading biscuit player has ventured into dairy products few years back. It is now launching a health drink for kids under its brand ‘Tiger’. The new product is a 150 ml chocolate flavoured milk available in convenient packs. It can be taken at ambient temperature though it tastes best when chilled. It also has a shelf life of 4 months and is expected to create a category for itself. Currently, it is launched in Hyderabad

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