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Pepsico plans to launch Nimbooz variants

Nimbooz, a packaged version of lemon non-aerated drink , which was launched in North and West India is likely to see variants. In India, the trend is that non-aerated drinks are seeing a major growth compared to aerated drinks. Currently, it is 70:30, while this may change if the growth of non-aerated drinks held its growth pattern. A study finds 8 out of 10 Indians drink a lemon drink 3 times a week. A large part of it is in unorganized market.

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