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Dabur launches Real Fruit Shake & Real Supa Fruits

Dabur India Ltd recently forayed into the packaged fruit-based milkshake market with the launch of Real Fruit Shakes. It is currently available in a single variant, Mango Shake, and will be offered to consumers in two stock-keeping units (SKUs) – 200ml for Rs 25 and one litre for Rs 105. Réal Fruit Shakes is currently being test-launched in Delhi and Punjab and is soon to be expanded pan India. It has also launched Real SupaFruits, a new sub-brand in its packaged fruit juice category. This is for the first time that super fruit juices are being launched for Indian consumers. Superfruit is a special category of fruit, which are nutrient dense and rich in antioxidants. These are among the most exotic and premium fruit, and are difficult to obtain throughout the year. The flavours launched are Réal SupaFruits Strawberry-Plum and Réal SupaFruits Goji Berry-Pink Guava.

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