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Allied Blenders Distilleries plans makeover

Allied Blenders & Distilleries plans to make a complete makeover of its operations and to set up new unit and also to launch premium brands. The company plans to set up a greenfield distillery unit with a capacity of 100 kilo liters/day and a bottling plant with an investment of Rs. 1250 million. Its brand Officer’s Whiskey is also repositioned and it plans to launch a premium rum brand (Rs. 150 above current brands)

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