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Tea Board stress the need for branding Indian tea

Tea Board of India is stressing the need for Indian brand of tea to boost exports and to earn a premium. India had been long as a bulk exporter tea. With high imports from specific regions of Russia, England, Egypt, Iran and Kazakhstan. The tea board has sought assistance from IBEF (Indian Brand Equity Foundation) a organization promoted by Union Ministry of Commerce. Besides IBEF, the board will also enlist major exporters like Hindustan Lever, Tata Tea etc.,

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