Atkins to introduce diet foods in Indian market
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- Category: Food Supplements
Atkins, the leading diet food market is planning to foray in the Indian markets. Currently, the Indian diet food market is catered by few brands like Rite Bite, Horlicks, Nature Valley etc.,. The company is planning to invest Rs.24 million and is likely to introduce sugar free products like Advantage, Day Break, and Endulge. The company also plans to launch Atkins clinics for consulting in weight and obesity management.