Balaji Wafers carves a niche in Gujarat

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Category: Food Supplements
Balaji Wafers Pvt Ltd, a small player with no major ad spends had made big time with word-of-mouth publicity. The company caters well to the gujarati palate with more of khatta-meeta and less of spice. It seems big players like Haldirams and Pepsi have less clue about market. The company had garnered around 70% of namkeen market and its wafers sell everywhere and it retains a whopping 90% market share. The company also enjoys a healthy dealer network with good relationship. Its products are also available at easy price points as Re.1 and Rs.5/-