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Amul Dairy plans foray into frozen vegetables market

Amul, the dairy major is planning to foray into frozen vegetable market. Currently, the company has the capability at its frozen Paneer plant but it is assessing the market viability. Very few players dominate are present like Vadilal, Safal, Mccan, Mother Dairy, Sumeru Food and Pagro Foods. The biggest challenge in frozen foods industry is venturing into tier II & III cities, where there are scarce cold food storage chains and lack of uninterrupted power supply.

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