CavinKare, a diversified group which had entered into dairy segment last year is extending its product line by launch of ghee in TN markets. This move will help to consolidate its entry into this segment and plans to be the top 3 players in the state. It also plans to enter Karnataka and Kerala markets soon. It has launched products in PET, standee pouch and sachet and is available in 500 ml, 200 ml, and 25 ml sachet. It also plans to launch 1000 ml PET soon.
| Project Location : Mathura, Uttar Pradesh |
Jaypee Group is all set to foray into dairy segment with an investment of Rs. 1000 million. It is setting up a milk processing plant with a capacity of one million liters per day near Mathura in Uttar Pradesh. The plant is likely to go operational in the next 18 months. The company will also set up a own breeding farm to show case best practices but also procure milk locally from farmers. It may be noted, big names like Reliance have also entered into the lucrative dairy business.
